Ah, yes, the dreaded resume and cover letter. Even when a job doesn’t require top-notch writing skills, you still have to submit a top-notch letter. This is where I come in. I took 2 hours to turn this client’s blah blah blah into a professional, interesting, and focused missive. And her resume went from visual gibberish, to a document that guides it’s viewers with text elements and hierarchy of information. Good writing. Bada bing bada boom:)

Writing is a tricky thing, and not everyone can do it, or do it under pressure, so when a client asked for help writing a eulogy for a friend and Chapel Hill community leader, I prioritized it, despite having a full docket. This client knows her strengths, and she knows mine as a writer, and I was honored to create a eulogy for her, in her own voice, and one that only she could deliver, to help her and the other grieving family members, friends, and colleagues memorialize this important person.

A Carrboro therapist hired me to rebrand his business, including a new name, logo, brand kit, website, and related content and design. What an awesome project, to transform a run-of-the-mill, sage green, sort of sad site into an online home for a business that now communicates its confidence, know-how and empathetic vibe.

Reworking staff bios is the kind of simple change that can make a real difference. Bios are one more way to tell clients what kind of experience they’ll have with your business, and you certainly don’t want them thinking you’re just like everybody else. Nobody wants to read a resume in paragraph form. People want to get a feel for a person, to help them decide if they want to work with them. Regurgitated history isn’t enough. Powerful bios will communicate values, energy, and outlook in ways unique to each individual.